Brand Identity for Roots

This design was part of a group project for the course Brand Management. In this course we needed to create a new brand identity and strategy for an alternative milk drink. I contributed on all parts of the project, including identifying market segments through a competitor analyses, defining the new identity partly using Kapferer’s Brand Identity Prism and creating designs. The final designs on this page are designed by me using a logo and typefaces that were designed and selected by my group mates.