{"id":594,"date":"2024-12-07T13:59:21","date_gmt":"2024-12-07T12:59:21","guid":{"rendered":"https:\/\/simonepakker.nl\/?post_type=project&#038;p=594"},"modified":"2026-07-25T15:31:19","modified_gmt":"2026-07-25T14:31:19","slug":"brand-design-roots","status":"publish","type":"project","link":"https:\/\/simonepakker.nl\/nl\/project\/brand-design-roots\/","title":{"rendered":"Merkidentiteit voor Roots"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_specialty et_pb_gutters3 et_block_section lightbox-group-x\"><div class=\"et_pb_row et_block_row\">\n<div class=\"et_pb_column_0 et_pb_column et_pb_column_single et_pb_column_1_3 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_icon_0 et_pb_icon et_pb_module et_block_module preset--module--divi-icon--default\" id=\"pa-back-button\"><span class=\"et_pb_icon_wrap\"><span class=\"et-pb-icon\">\uf060<\/span><\/span><\/div>\n\n<div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>Merkidentiteit voor Roots<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>Dit ontwerp was onderdeel van een groepsproject voor het vak Brand Management. Voor dit vak moesten we een <strong>nieuwe merkidentiteit en strategie<\/strong> voor een alternatieve melkdrank ontwerpen. Ik heb bijgedragen aan alle delen van het project, waaronder het identificeren van marktsegmenten door een <strong>concurrentieanalyses<\/strong>, waarbij de nieuwe identiteit deels werd gedefinieerd met behulp van Kapferer's <strong>Brand Identity Prism<\/strong> en <strong>het maken van verpakkingsontwerpen<\/strong>. De definitieve ontwerpen op deze pagina zijn door mij gemaakt met behulp van een logo en lettertypen die door mijn groepgenoten zijn ontworpen en geselecteerd.<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><\/div>\n<\/div>\n\n<div class=\"et_pb_column_1 et_pb_column et_pb_specialty_column et_pb_column_2_3 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_row_inner_0 et_pb_row_inner et_block_row\">\n<div class=\"et_pb_column_inner_0 et_pb_column_inner et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_image_0 et_pb_image et_pb_module et_block_module\"><a href=\"https:\/\/simonepakker.nl\/wp-content\/uploads\/2024\/12\/Carton-package-classic5-1.png\" class=\"et_pb_lightbox_image\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" 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et_pb_column_inner et_pb_column et_pb_column_2_9 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_image_2 et_pb_image et_pb_module et_block_module\"><a href=\"https:\/\/simonepakker.nl\/wp-content\/uploads\/2024\/12\/Carton-package-classic3-300kb.png\" class=\"et_pb_lightbox_image\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/simonepakker.nl\/wp-content\/uploads\/2024\/12\/Carton-package-classic3-300kb.png\" width=\"512\" height=\"768\" class=\"wp-image-613\" title=\"Kartonnen verpakking klassiek3 (300kb)\" \/><\/span><\/a><\/div>\n<\/div>\n\n<div class=\"et_pb_column_inner_3 et_pb_column_inner et_pb_column et_pb_column_2_9 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_image_3 et_pb_image et_pb_module et_block_module\"><a href=\"https:\/\/simonepakker.nl\/wp-content\/uploads\/2024\/12\/Carton-package-classic4-300kb.png\" class=\"et_pb_lightbox_image\"><span 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et_pb_column_inner et_pb_column et_pb_column_2_9 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_image_5 et_pb_image et_pb_module et_block_module\"><a href=\"https:\/\/simonepakker.nl\/wp-content\/uploads\/2024\/12\/Asset-47.png\" class=\"et_pb_lightbox_image\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/simonepakker.nl\/wp-content\/uploads\/2024\/12\/Asset-47.png\" width=\"857\" height=\"597\" class=\"wp-image-627\" title=\"Onderpand 47\" \/><\/span><\/a><\/div>\n<\/div>\n\n<div class=\"et_pb_column_inner_6 et_pb_column_inner et_pb_column et_pb_column_2_9 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_image_6 et_pb_image et_pb_module et_block_module\"><a href=\"https:\/\/simonepakker.nl\/wp-content\/uploads\/2024\/12\/Asset-45.png\" class=\"et_pb_lightbox_image\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/simonepakker.nl\/wp-content\/uploads\/2024\/12\/Asset-45.png\" width=\"857\" height=\"597\" class=\"wp-image-625\" title=\"Activa 45\" \/><\/span><\/a><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_inner_3 et_pb_row_inner et_block_row\">\n<div class=\"et_pb_column_inner_7 et_pb_column_inner et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_image_7 et_pb_image et_pb_module et_block_module\"><a href=\"https:\/\/simonepakker.nl\/wp-content\/uploads\/2025\/04\/carton-in-context-1.jpg\" class=\"et_pb_lightbox_image\"><span class=\"et_pb_image_wrap\"><img decoding=\"async\" src=\"https:\/\/simonepakker.nl\/wp-content\/uploads\/2025\/04\/carton-in-context-1.jpg\" title=\"kartonnen doos in context\" \/><\/span><\/a><\/div>\n\n<div class=\"et_pb_image_8 et_pb_image et_pb_module et_block_module\"><a href=\"https:\/\/simonepakker.nl\/wp-content\/uploads\/2025\/04\/carton-in-context3-1.jpg\" 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\/><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":601,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"project_category":[32,31],"project_tag":[],"class_list":["post-594","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-graphic-designs","project_category-packaging"],"_links":{"self":[{"href":"https:\/\/simonepakker.nl\/nl\/wp-json\/wp\/v2\/project\/594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/simonepakker.nl\/nl\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/simonepakker.nl\/nl\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/simonepakker.nl\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/simonepakker.nl\/nl\/wp-json\/wp\/v2\/comments?post=594"}],"version-history":[{"count":19,"href":"https:\/\/simonepakker.nl\/nl\/wp-json\/wp\/v2\/project\/594\/revisions"}],"predecessor-version":[{"id":1034,"href":"https:\/\/simonepakker.nl\/nl\/wp-json\/wp\/v2\/project\/594\/revisions\/1034"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/simonepakker.nl\/nl\/wp-json\/wp\/v2\/media\/601"}],"wp:attachment":[{"href":"https:\/\/simonepakker.nl\/nl\/wp-json\/wp\/v2\/media?parent=594"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/simonepakker.nl\/nl\/wp-json\/wp\/v2\/project_category?post=594"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/simonepakker.nl\/nl\/wp-json\/wp\/v2\/project_tag?post=594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}